Momenti - Event Planning Agency

Promote Your Business with a Press Release - Tips for Writing

admin — Wed, 14 Jul 2010 10:21:53 +0000

Writing a press release for publication in your local newspaper is one of the best ways to get the name of your business out to the public, and one of the least expensive. However, you need to be familiar with newspaper writing, with editors ethics, in order to get your release into print.
Here’s some advice to get you started writing your first press release. Following these simple tips can help get your release printed, carrying your message to thousands of potential customers.
Choosing a topic - The most important thing about writing a press release is to remember that it is not an advertisement. While a successful press release can help your company acquire new customers, its primary purpose is as a news story. Following are some examples of newsworthy events you might choose to write about. These are genuine news stories which may even result in a request for an interview with a reporter :
• Your company is organizing an event open to the public
• You’ve received an award or other recognition in your field
• You’ve released a book or CD, have an upcoming art exhibit, etc.
• You’ve performed an important community service
• Your company is offering a new product or service
• Your company is offering internships, training programs, classes, or opportunities to volunteer
• You’re teaching a course or giving a lecture
However, there are more common events that may result in your business receiving a mention in the business or community section of your newspaper:
• You’ve opened a new office
• You’ve completed a degree or training related to your field
• You’re hosting an open house
• You have an informational brochure or other publication available for the public
Journalism
Once you’ve chosen a topic for your release, you’re ready to being writing. In order to write a successful release, there are two important rules of journalism you need to know. First, all news stories should always tell: Who, What, Where, When and Why. Second, all news stories should be written in the structure of an inverted pyramid. That is, the most important information should come first, followed by items of lesser importance. This is because many editors cut stories for length beginning at the bottom and working up.
Additionally, your release is going to be read by professional reporters and editors. That means you need to use good sentence structure, proper spelling and proper punctuation. The less work an editor has to do preparing your release for print, the more likely it is to get published. Two good ways of checking for these things are to read your release out loud and to have a friend or family member proofread it for you.
If you read the newspapers on a regular basis (and you should!) you will notice that the writing is concise and to the point. You should avoid complicated sentence structure and flowery language. You also need to check all your facts and make sure you have permission to quote other people.
Structuring your press release
The number one thing that will grab the attention of the editor and your prospective readers (besides the body) is the headline of your press release. Using as few words as possible, explain what the press release is about in a snappy, interesting way. For example, instead of writing, “woman publishes brochure on becoming a virtual assistant,” try something like this: “Becoming Virtual Assistant Brings Flexibility, Independence.”
The first paragraph of your press release, sometimes called a lead, should contain all of the five Ws and summarize the information that is to follow. This paragraph should also contain a “hook.” A hook is a quote or fact that will encourage readers to keep reading. Following is an example of a lead paragraph with the key information in brackets.
[HOOK] Despina Arsova [WHO] works in her pajamas and now you can, too. Arsova, a professional virtual assistant, has written a book [WHAT] to assist budding entrepreneurs in starting their own virtual assistant businesses.[WHY] “How to Become a Virtual Assistant,” will be available at the bookstores [WHERE] in Macedonia, next month[WHEN].
In the following paragraphs, or body, of your press release you can expand on the information contained in the first paragraph. Using the above example, you could give more history behind the business, how it changed your life, add quotes, etc. Be sure to structure the information with the most important things first.
Put the appropriate contact and biographical information in the last paragraph of your press release. You will often see a closing paragraph that reads something like this: “Despina Arsova is the owner of Virtual Assistant Company. She can be contacted at…”
Common mistakes
Being long winded - Be brief and to the point. Use short, easy to read sentences. Most press releases should not exceed 600 words.
Using the wrong format - Always use the proper press release format. Start with your headline, do not type in all caps and end the release with your full contact information.
Writing a boring headline - Your headline is often the deciding factor in whether the editor reads the press release or not.
Grammar and spelling errors - Most editors will toss your release in the trash rather than correct your spelling and grammar. It is professional courtesy to have someone proofread your release before you submit it.
Pestering the editor - Don’t call the editor to ask if they have received or will print your release. It’s considered unprofessional. It is always up to the editor’s discretion what to print.
Where and how to send your release
Different publications have different preferences for receiving press releases. It has become very common to email or fax releases, but you should confirm this before sending out your information. You can get a list of local media and their contact information from a search engine, by looking at the editorial page of the publication, or by purchasing a list from an agency.
Once you have the contact information, a quick call will ensure you send your information in the proper format. Remember, you’re calling to get basic information. This is not the time to discuss how great your release is or why they should print it.
After mailing your press release, be sure to check the paper daily to see if it has been printed. If your press release is not time-sensitive in nature, it may be several weeks or even months before you see it. Once it has been printed, be sure to send a thank-you note to the editor. This small act can help in getting future press releases into the paper.

How to Send a Press Release

admin — Thu, 08 Jul 2010 11:54:22 +0000

Regardless of whether you collect and manage your own press distribution list or you use a service to do it for you, it is important that your release is sent to garner the maximum amount of attention.
Follow these steps to increase your chances of having the press release printed.
1. Send the Release Not the Link
Send the actual press release to the press. Do not summarize the release or send editors a link to the release. Editors might be reading email in transit or off-line, and will not click through.
2. Send Text not HTML
The release should be sent as plain text not as HTML. Keep it simple. Text is easier for the editor to extract copy from.
3. Use a Relevant Catchy Title
The press release title should be used to attract attention. That said, the release title should not be misleading or contain inaccurate information.
4. No Attachments
Do not send the press your release as an attachment. Send it as part of the actual email. Attachments are often ignored due to virus concerns. Additionally, do not send the release as a pdf, as it is impossible for most editors to use a pdf release without retyping it.
5. The Fax is Dyeing
Cutting and pasting is the way of the world. Editors want to receive the release in a format which makes it as easy as possible to use. If an editor receives a faxed release or a release that is all hype, they will simplify disregard it and select a release that is easier for them to work with.
6. Type
Editors have no interest in retyping releases so that they are in a digital format, nor do they have any interest in rewriting releases which are sales pitches.
7. Add Your Release to RSS
Add your press release to your RSS feed, this will further increase the press release’s distribution and exposure.
8. Timing
Avoid sending a press release over the holidays. Midweek is generally considered the best time to send a release. Keep in mind that the editors need time before sending or distributing the press release.
9. Review Copies
If the press expresses an interest in your business, provide a free review copy so that they can fully evaluate the work prior to writing about it.

Writing Great Online News Releases - How to release your news across the web to get the best results-

admin — Fri, 18 Jun 2010 09:33:58 +0000

Creating An Online Press Release
As we all know, the way people look for information has changed. The process now—a quick search on the Web to find the links, content, references and discussions that get the attention of the person looking. And there is a ton of information out there.
To get noticed you need to write for two audiences:
- The people searching for your businesses products and services.
- The search engines that find your content and bring it to those people.
An online news release can help you do both.
The basic components include:
• Headline
• Summary
• Dateline and Lead
• Body
• Boilerplate Statement
• Contact Information
Before You Write Your Release—A List of Do’s and Don’ts
The following tips will help you write a professional, concise and powerful news release.
The Do’s
Start Strong: You only have a matter of seconds to grab your readers’ attention, so you want to capture it with a strong opening. Your headline, summary and first paragraph should clarify your news. The rest of your release should provide the detail.
Identify Yourself: If your release does not identify the source of the information within the first few paragraphs, you may lose the promotional value your release can provide.
Write Professionally: If your release contains hype, slang, excessive exclamation points or some other common mistakes chances are it will be viewed as an advertisement rather than a news release, which may hurt credibility. Or worse, a media outlet may pick up your release and publish without modification, opening any sloppy writing to a larger audience.
Limit Jargon: The best way to communicate is to speak plainly using ordinary language. Using an abundance of technical language and jargon limits your reading audience.
Make sure your Information is Informational and Timely: Think about your audience. Will someone else find your story interesting? Answer the question, “Why should anyone care?” Make sure your announcement contains information that is timely, unique, highlights something new or unusual, and provides useful information to your audience. In other words, don’t make it an advertisement for your business.
Avoid Cliche: You don’t listen to cliches. Neither will your audience. Avoid phrases like “customers save money” or “great customer service” to announce or describe. Focus on the aspects of your announcement that truly set you apart from everyone else.
Pick an Angle: Make sure that your release has a good hook. Tying your information to current events, recent studies, trends and social issues brings relevance, urgency and importance to your message.
Use Anchor Text and Features: news releases can accommodate multimedia files like images, video, links and other features that will capture the attention of your readers and highlight your news. Attach logos, head shots, product shots, photographs, audio files, video files, PDF documents or any other supplemental materials that build up your release. Use anchor text and hyperlinks to point readers back to your site ensures both your Website and your important keywords receive simultaneous promotion in your press release.
Illustrate the Solution: Use real life examples to illustrate how your company or organization solved a problem. Identify the problem and why your solution is the right solution. Give examples.
Don’t Be Afraid to Toot Your Own Horn: Online news or press release distribution is a successful way to create expert status. If your company has reached a milestone, celebrated an anniversary, hired a new president, experienced significant growth or received an award, tell the world what you did right. Or, write a release that offers readers “tips” or help in your field of expertise.
Don’t Give Away All the Secrets: If you’re running a new promotion this season, tell readers where they can go to learn more. Provide links in your press release directly to the page on your Website where readers can learn the specifics about your news and then act upon it. If you give your readers no reason to click through to your site, they’re not necessarily going to.
Stick to the Facts: Tell the truth. Avoid fluff, embellishments, hype and exaggerations. If you feel that your press release seems sensational, there’s a good chance your readers will think so too.
Use Active Voice: Verbs in the active voice bring your press release to life. Rather than writing “entered into a partnership,” use “partnered” instead.
Economize Your Words: Be concise. News search engines sometimes reject news releases with overly long headlines, excessive lists and high overall word counts. Eliminate unnecessary adjectives, flowery language or redundant expressions such as “added bonus” or “first time ever.”
Proofread: Write your press release in a Word or other text document instead of writing it directly on the online submit page, so you can print it, proofread, rewrite and proofread again. The more time you take to do it right, the better your company’s impression to the world.
The Don’ts
We have seen some of the best press releases on the Web. We’ve also seen some of the worst. Since your release is competing with hundreds, sometimes thousands, of other companies and oganizations that are all vying for a reader’s attention, it’s best to make sure that your release is strong and free of mistakes. Remember, you won’t get a second chance to fix a negative impression.
Here are a few things that should not be in any press release:
• All capital letters to emphasize anything.
• Grammatical errors.
• Lack of content and substance.
• Advertisements or promotional/fluffy language.
• Hype.
• The words “you”, “I” or “we” outside of a quoted statement.
Topic Ideas
All companies have news. In fact, even if you’re a home business you have plenty of information to share—perhaps a new partnership, new products, a new Website, a new employee, etc. All of these topics can be used to help increase your business’s online visibility. Here are some of the most common release topics.
Announcing a new product or feature - Product launches are fundamental to fueling your company’s growth. Generate maximum online visibility for your next product launch with online marketing tools and promotions.
Winning an award - Awards give your company credibility with your customers—and sending out an online news release is a great way to get the attention your award deserves. Whether you are a local restaurant celebrating your rating or your company has been voted best place to work—let the world know.
Hosting a fundraising dinner or technology summit - Successful events need publicity—and what better way than to announce your event online, where millions of people can learn how they can participate in or support your event. Whether you are hosting a fundraising dinner, or launching a technical summit, keep your prospects up to date while driving traffic to your web site by promoting your event.
Announcing an employee change - Employee promotions and new hires can be big news. And sharing that news with the world shows that your business is growing and that you value your team.
Launching a new partnership - Sharing news about your business partnerships is one of the best ways to promote your success, highlight your company’s growth, build credibility for your company and your partner’s company, and potentially lead to new customers for both organizations.
Sharing survey results - Market research is an effective tool to build credibility and awareness for your key initiatives—especially when the information is broadly communicated. Whether you’re using survey data to identify industry trends or to build support for a key program, share that information.
The Headline
A good online news release headline:
• Provides information—not a marketing pitch or advertisement
• Contains the keywords people are likely to search to get information like this
• Gets a reader’s attention quickly
• Makes the reader want to learn more
Lenth: New/search engines have very specific headline limits (what they will display).
Google – 60 characters
Yahoo – 120 characters
Format: Title Case. Capitalize every word except for prepositions and articles of three characters or less.
Tip: Write your headline and summary last to be sure you include the most important keywords and information captured in the release.
The Summary
The summary paragraph is just that—a synopsis of the information contained in the release. The summary paragraph typically follows the headline and gives you the opportunity to provide a brief description of your business and the information you are sharing. Some distribution points will only display your headline, summary and a link to your news release. So, if your services, is pleased to announce its release does not have a summary paragraph, you may reduce the effectiveness of your news since readers will not be enticed to click through for more information.
Length: One to four sentences.
Format: Title case.
Tip: Make sure you announce your company’s name within the headline, summary or first few paragraphs so you immediately link the information with your organization.
The Dateline and Lead Paragraph
The lead and first paragraph of a press release announces what you have to say, providing answers to as many of the critical “who, what, when, where, why (your reader should care) and how” questions that are relevant to your story. Best practices are to keep the lead paragraph compelling and simple, foregoing a lot of adjectives for critical information.
Length: Ideally, 25 words or less.
Format: City, State, Day, Month, Year—the most important information you want to announce.
Tip: Do not assume that your reader has read your headline or summary paragraph; the lead should stand on its own. Include important keywords in the headline, summary and lead paragraph. Add our Web address to reinforce your site name and location.
The Body Copy
Now’s your chance to tell your story. And, like any news story, the purpose is to provide your reader with information. Remember to keep your tone neutral and objective—like a newscaster vs. an advertisement.
Length: 300 – 800 words
Format: press releases cannot contain html tags and other formatting such as non-standard characters, tables or forced line breaks. Use our Linkwriter on the submission page for your
keyword links.
Not sure where to start? Follow this format:
Opening paragraph
Elaborate on who, what, when, where, why and how. The media typically lift this information if they pick up or reference your release.
Center
• Add details to your story that support your claim, add interest, or reinforce what you are trying to say. These can include quotes from key staff, customers or subject matter experts, statistics, charts, etc.
• Provide detail around the information you are sharing.
• Include links to your Website in this form: http://www.momenti.com.mk
Final paragraph
Traditionally, the final paragraph of a news release contains the least important information. But for an online release, it’s best to restate and summarize the key points of the overall release. It can also include an opportunity for the reader to get more information, and provide any legal language or product/service details.
What Not To Do
• Directly address the consumer or your target audience ( calling them “you”).
• Refer to yourself or your company as “I,” “we”—both this and the bullet point above flag that the information to
follow is a selling piece vs. news.
• Use exclamation points; hyperbolic product/service claims; descriptions of a product or service as amazing, etc.,
or the use of capital letters to CREATE EMPHASIS—as these challenge the credibility of your announcement.
• Include an e-mail address in the body of the release. It will likely be picked up by a “spambot”, which is a
program that searches the web for email address formats to create mailing lists for spam.
• Include long lists within your release. We have found that long lists may cause your release to be rejected from
the news search engines.
• Create link spam (including excessive links to manipulate search engine rankings). Include no more than one
link per 100 words of your release. These links include both anchor text links (highlighted words associated with
a hyperlink) and active URL hyperlinks.
Tip: Keeps sentences and paragraphs short, about three or four lines per paragraph.
Don’t forget to check spelling before you submit your release!
Boilerplate Statement
By definition, boilerplate content is “a unit of writing that can be used over and over without change”. In the press release world, this is typically your “About the Company” sentence.
However, it can (and should) also include standard copy about any important people, services, or details in your release, as well as “safeharbor” statements in financial releases.
Contact Information
Contact information provides the media and everyone else interested in what you have to say a way to reach you. It should include your company name, telephone number, Website and an email address.

Sample Sponsor Agreement

admin — Wed, 26 May 2010 11:00:56 +0000

Note: This is only a sample and is not intended to substitute for an agreement prepared by or advice given by your attorney.
Signed on [Date], between Sponsor [Sponsor Name] and Event organizer [Event Name].
Article 1
General. The sponsor hereby agrees to sponsor the event [the"Event"] described in the proposal [the "Proposal"], a copy of which is attached hereto as Exhibit A and is incorporated herein by this reference. The Sponsor agrees to provide to [Event Name] the following in-kind services and/or pay the following fees:
[list event sponsorship, i.e., gold sponsorship and cost]
In consideration therefore, [event name] shall provide Sponsor with the benefits described in the Proposal. [Event name] may adjust such benefits, substitute benefits or provide other benefits with the approval of the Sponsor.
Article 2
Payment. cash payments are due as follows: ____percent on or before ____, 200_ and the balance due on or before _________________________, 200_. Failure to pay fees when due may result in termination of this agreement. In-kind services shall be scheduled in writing by representatives of [event name] and Sponsor.
Article 3
Limitation of Sponsorship. Unless otherwise provided, the cash or services and the Sponsor benefits described in this agreement are related solely to the [event name] to be held _________, 200_. Assuming the Event is continued in 200_, the Sponsor shall have the first right of refusal to continue Sponsor’s involvement in the Event on such terms as Sponsor and [event name] shall agree.
Article 4
License and Usage. Sponsor hereby grants [event name] a limited, non-exclusive license to use Sponsor’s trade names, trademarks, service marks and other proprietary information [the "Proprietary Information"] owned by the Sponsor. [Event name] agrees that the Proprietary Information will be used only in connection with the 200_ Event to provide the benefits set forth in the Proposal and such other benefits as Sponsor and [Event name] may agree.
Article 5
Sponsor Understandings. Sponsor understands as follows: the dollar values set forth in the Proposal are estimates are based upon general sponsorship information available to [Event name]; the audience multiplier is based upon estimates of [Event name] attendance and actual attendance figures may vary materially. No portion of the sponsorship cash payment or in-kind services are subject to being refunded for any reason except as provided herein. Sponsorships are not exclusive unless otherwise set forth in the Proposal.
Article 6
Termination. [Event name] may terminate this contract on 30 days written notice. In the event of termination for any reason other than failure to provide contracted fees or services, [Event name] may substitute an event with equivalent benefits with the approval of the Sponsor or shall refund any cash fee received from Sponsor by [Event name]. Sponsor shall not terminate this agreement without the approval of [Event name].
Article 7
Amendments. This agreement may be amended only by a written instrument executed by both parties.
Article 8
Miscellaneous. This agreement is governed by [insert state] law and is binding upon all of the parties’ successors and assigns.
Sponsor Event By: ________________
[Name of the Event]________________

Sponsorship Package Samples

admin — Wed, 19 May 2010 10:38:41 +0000

The following samples are based on successful sponsor packages that contain benefit ideas for differing sponsorship giving levels. The levels are listed as Platinum, Gold, Silver, Bronze and Kids. The names and numbers given are arbitrary and are designed to reflect how organizations delineate levels of sponsorship. Organizations often name the levels to reflect their individual identities. Each of the sponsorship levels below lists common sponsor benefits. Select/add those that most accurately reflect the benefits your organization could provide. Calculate the value of each benefit and provide accurate numbers. Remember that television coverage/placement can be very important to potential sponsors.
Platinum Sponsorship $10,000
Sponsor business name or logo prominently displayed in advertisements including:
• [INSERT NUMBER] Recruitment ads in [INSERT NAMES OF MEDIA]
• [INSERT NUMBER] Volunteer ads in [INSERT NAMES OF MEDIA]
• [INSERT NUMBER] Location ads in [INSERT NAMES OF MEDIA]
• [INSERT NUMBER ] Thank You ads in [INSERT NAMES OF MEDIA]
• [ Up to $XXX,XXX in advertising value]
• One-half page ad in the daily newspaper with a distribution totaling over XXX.XXX
• Main stage signage for jazz concert
• Live on-stage public address system mentions on concert day
• 10′ x 10′ Festival booth space
• 15 VIP reserved seats and parking for concert
• Admission tickets for employees [up to 30]
• Full-page advertisement for your business in Festival program
• Your company logo on all Festival printed materials
• Your business name mentioned on a minimum of 40 television promotional spots [up to $XX.XXX in advertising value]
• Your business name or logo on all Festival T-shirts worn by more than XXX volunteers throughout the Festival
• Your business name included in the Chamber of Commerce annual report
• Invitation to the annual Festival Donor Recognition Luncheon
• Inclusion in all radio public service announcements
• Inclusion in all press releases
• Inclusion in all web site announcements and emails
Gold Sponsorship $5,000
Your business name or logo prominently displayed in advertisements including
• [INSERT NUMBER] Recruitment ads in [INSERT NAMES OF MEDIA]
• [INSERT NUMBER] Volunteer ads in [INSERT NAMES OF MEDIA]
• [INSERT NUMBER] Location ads in [INSERT NAMES OF MEDIA]
• [INSERT NUMBER ] Thank You ads in [INSERT NAMES OF MEDIA]
• [Up to $XXX,XXX in advertising value]
• One-fourth page ad in the newspaper with a distribution totaling over XXX,XXX
• Main stage signage for jazz concert
• Live on-stage public address system mentions on concert day
• 10′ x 10′ Festival booth space
• 12 VIP reserved seats and parking for concert
• Admission tickets for employees [up to 20]
• Your business name or logo on all Festival T-shirts worn by more than XXX volunteers throughout the Festival
• Your business name included in the Chamber of Commerce annual report
• Invitation to the annual Donor Recognition Luncheon
• Inclusion in all press releases
• Inclusion in all web site announcements and emails
Silver Sponsorship $2,500
Your business name or logo prominently displayed in advertisements including
• [INSERT NUMBER] Recruitment ads in [INSERT NAMES OF MEDIA]
• [INSERT NUMBER] Volunteer ads in [INSERT NAMES OF MEDIA]
• [INSERT NUMBER] Location ads in [INSERT NAMES OF MEDIA]
• [INSERT NUMBER ] Thank You ads in [INSERT NAMES OF MEDIA]
• [Up to $1XXX,XXX in advertising value!]
• One-eighth page ad in the newspaper with a distribution totaling over XXX.XXX
• 8 VIP reserved seats and parking for concert
• Admission tickets for employees [up to 10]
• Your business name included in the Chamber of Commerce annual report
• Invitation to the annual Donor Recognition Luncheon
• Inclusion in all public service announcements and press releases
• Inclusion in all web site announcements and emails
Bronze Sponsorship $1,500
Your business name or logo prominently displayed in advertisements including
• [INSERT NUMBER] Location ads in [INSERT NAMES OF MEDIA]
• [INSERT NUMBER ] Thank You ads in [INSERT NAMES OF MEDIA]
• One-sixteenth page ad in the newspaper with a distribution totaling over XXX,XXX
• 4 VIP reserved seats and parking for concert
• Admission tickets for employees [up to 6]
• Your business name included in the Chamber of Commerce annual report
• Inclusion in all press releases
• Inclusion in all web site announcements and emails
KIDS Sponsorship $1,000
Your business name or logo prominently displayed in conjunction with KIDS advertisements including:
• [INSERT NUMBER Recruitment ads in [INSERT NAME OF MEDIA]
• [INSERT NUMBER] Sponsor ads in [INSERT NAME OF MEDIA]
• [INSERT NUMBER] Volunteer ads in [INSERT NAME OF MEDIA]
• [INSERT NUMBER] Location ads in [INSERT NAME OF MEDIA]
• [INSERT NUMBER ] Thank You ads in [INSERT NAME OF MEDIA]
• [Up to $XXXXXX in advertising value]
• One-fourth page ad in the[INSERT NEWSPAPER NAME] with a distribution totaling over XXX,XXX
• Signage at KIDS area
• Product sampling opportunity at KIDS area
• 10′ x 10′ Festival booth space
• Admission tickets for employees [up to 6]
• Free admission for employee children ages 12 and under
• Your business name or logo on all Festival T-shirts worn by more than X XX volunteers throughout the Festival
• Your business name included in the annual report
• Invitation to annual Donor Recognition Luncheon
• Inclusion in all press releases
• Inclusion in all web site announcements and emails
Additional added value ideas for sponsors/partners
Use ticket backs as exposure for logos and/or coupons - great exposure for business
Signs/banners/posters at the event - Generally the bigger the sign, the closer to the main traffic pattern, the more valuable
Announcements at the event - the more announcements, the more valuable
Program ads/editorial
Publicity materials - press releases, fliers, posters, radio and television ads, and website mentions all offer value
Reserved seats/reserved parking - part of the VIP treatment that we all appreciate
Thank you/appreciation tools - plaques, dinners, luncheons, breakfasts, letters to the editor, personal letters [thank you is very important].

Sample Sponsorship Proposal Letter

admin — Wed, 12 May 2010 09:35:38 +0000

Before you approach the potential sponsor, make a call to the human resources department and find out the name of the person who deals with charitable giving and sponsorships. Also ask if the company has guidelines for charitable giving/sponsorships and if so, request a copy. Only appeal to the company if your organization falls within the giving guidelines. Address your written appeal letter to the appropriate person. This letter should be followed by a phone call to assess interest and to seek an appointment to discuss a sponsorship.
[MMDDYY]
[RECIPIENT NAME]
[RECIPIENT TITLE]
[RECIPIENT FIRM]
[RECIPIENT ADDRESS]
[RECIPIENT CITY ,STATE, ZIP]
Dear [INSERT SPONSOR NAME HERE],
[INSERT YOUR ORGANIZATION NAME] invites you to become a sponsor for our annual [INSERT EVENT NAME] to benefit [INSERT BENEFICIARIES HERE].
The primary source of funding for [INSERT EVENT NAME] is from corporate sponsors, such as yourself. The [INSERT EVENT NAME] receives no governmental funds.
This exciting event will be held [INSERT DATE, TIME, PLACE]. It is a [INSERT EVENT DESCRIPTION HERE].
As you may be aware, [INSERT YOUR ORGANIZATION NAME] has provided [LIST SERVICES] to [NAME AREA] citizens for the past [INSERT NUMBER OF YEARS]. The funds provided by this event will be used for [LIST BENEFITS].
Your sponsorship will help assure the success of [INSERT EVENT NAME]. Enclosed please find more information on this exciting event and its sponsorship levels. Please do not hesitate to contact me with any questions or concerns. I look forward to speaking with you at your earliest convenience.
Sincerely,
[INSERT YOUR ORGANIZATION REPRESENTATIVE NAME]
[INSERT PHONE AND EMAIL]
Enclosures: Sponsorship Information
Event Fact Sheet

Roma Health Scholarship Program/media component - Skopje

admin — Fri, 30 Apr 2010 12:22:04 +0000

The implementation of the Roma Health Scholarship Program/media component was in the time frame of April 30th/May 13th 2010, and it consisted of presentations at Secondary medical schools in Kumanovo, Veles, Shtip, Bitola, Prilep, Struga, Tetovo and Skopje, on the Faculty of Medicine at the State University of Tetova and the Faculty of Medicine and Faculty of Dentistry at the Ss. Cyril and Methodius University of Skopje.
The presentations were intended for Roma pupils/students in all medical sciences: medical nurses, general medicine, pharmacy and dentistry.
The aim of the Program is through financial support (scholarship), mentoring and training to influence on increasing the number of Roma students in this sector.
The Roma Health Scholarship Program in Macedonia is implemented by the Foundation Open Society Institute – Macedonia (FOSIM).

Momenti’s services:

logistics
organization of presentations
promotional materials (design, printing)
slogan
media relations at the local level
transport

Roma Health Scholarship Program/media component - Skopje

admin — Fri, 30 Apr 2010 12:22:04 +0000

Momenti’s services:

logistics
organization of presentations
promotional materials (design, printing)
slogan
media relations at the local level
transport

Roma Health Scholarship Program/media component - Skopje

admin — Fri, 30 Apr 2010 12:22:04 +0000

Momenti’s services:

logistics
organization of presentations
promotional materials (design, printing)
slogan
media relations at the local level
transport

Roma Health Scholarship Program/media component - Skopje

admin — Fri, 30 Apr 2010 12:22:04 +0000

Momenti’s services:

logistics
organization of presentations
promotional materials (design, printing)
slogan
media relations at the local level
transport